ROP Education Center
385 N. Muller Street, Anaheim, CA 92801
(714) 502-5800


Retail Sales & Marketing (a.k.a. Retail Careers)

Students gain experience in a variety of areas related to retail careers.

Students learn the importance of merchandising, inventory control and turnover, shipping and receiving, stocking, sales and marketing, customer service, cashiering skills, and security operations. 

Retail Careers trains students in retail operations, sales and marketing, shipping, receiving, customer service, and visual display.  Students learn how to interact with customers to promote sales, process payments and returns, pricing and use of point of sale devices. In addition, students will learn about trends and cycles, and the seasonality of merchandise. They will develop visual displays, conduct demonstration techniques including product usage. 


  • Industry Sector: Marketing, Sales, and Service
  • Grade Level: 9-12
  • Prerequisite: None
  • Class Hours: 180
  • Work-Based Learning Hours (WBL): ≤ 520
  • Level: Capstone
  • Meets UC/CSU A-G Requirement: G - General Elective (1 year required)
  • Certifications: ROP Career Pathway Completion Certificate
  • Class Location(s): El Camino Real HS, NOCROP Regional Courses
  • Notes:

    Refer to O*NET Online ( for a summary report of the detailed job description for this career.

    This course integrates the California Career Technical Education Model Curriculum Standards, which are aligned to the Common Core State Standards. Instruction reinforces core skills in reading, writing, speaking, listening, and mathematics. Course instruction emphasizes career ready behaviors in communication, ethics, interpersonal/team skills, critical thinking and problem solving, safety, technology, and employability skills.